There are times that Sales and Marketing is spot on, and there are times they completely whiff. This product got the secondary treatment. I saw these wines on promotion when I was picking up some last minute burgers and buns for Independence Day. $1 from each sale goes to Azalea Charities, a charity dedicated to assisting wounded US and UK veterans from the Iraq and Afghanistan wars.
http://www.azaleacharities.org/
I don't know why this wine and the cause it supports was given such short shrift by marketing. If you see it in the stores buy a bottle or two to support this great cause, at $6 why not buy two?
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Update 7/12/11
Just saw this in the discount bin. Now $4 on closeout.
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