Bud Black Crown, better than regular Bud, and that's about it.

I saw the splashy launch of Budweiser Black Crown ("BBC") during the Superbowl, and after tasting it my impression is that I don't think BBC will make it till the next one.  Like Bud Platinum before it, I don't see the purpose of trying to be what you are not and stake a claim to the premium beer category when the product does not live up to it. 

BBC in for a lot of abuse from the craft beer perfectionists, as it should.  It does not live up to the Superbowl hype, which is not to say it is a bad beer, just not a good one either.  BBC is a straight ahead, fair American lager with a touch more sweetness and more hops than regular Bud.  There's a bit of orange on the nose, then a wave of caramel, and then a slightly stale grassy finish but you are still left with the typical Budweiser dead wet cardboard feel.  

If this was an attempt to co-opt the craft beer market, it failed.  If this was introduced to replace regular red canned Bud it would be a win.  Since AB wants a premium of $1-2 per six pack for this beer I would skip it and buy some Sam Adams instead.  Just one man’s opinion.